{"product_id":"drunk-elephant-c-firma-fresh-day-serum-28ml","title":"Drunk Elephant C-Firma Fresh Day Serum (28ml)","description":"\u003cp\u003e\u003cstrong\u003eAbout The Product:\u003c\/strong\u003e\u003cbr\u003eDrunk Elephant C-Firma Fresh Day Serum is a vitamin C daytime serum designed to brighten, firm, and improve uneven skin tone. Formulated with 15% L-ascorbic acid, antioxidants, and nourishing ingredients, it helps reduce the appearance of dark spots while supporting collagen production. The fresh-activated formula ensures maximum potency and effectiveness, delivering a radiant, youthful glow while protecting skin from environmental stressors and daily oxidative damage for healthier-looking skin over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e- 15% L-ascorbic acid (vitamin C) for brightening and tone correction\u003cbr\u003e- Antioxidant blend with vitamin E and ferulic acid support\u003cbr\u003e- Helps reduce dark spots and hyperpigmentation\u003cbr\u003e- Supports collagen production for firmer-looking skin\u003cbr\u003e- Fresh-mixed formula for maximum stability and potency\u003cbr\u003e- Suitable for morning use under sunscreen\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eIn the morning, apply 1–2 pumps of C-Firma™ Fresh Day Serum to clean, dry skin on the face, neck, and chest. Gently press into the skin rather than rubbing. Use daily for best results, and avoid mixing with strong exfoliating acids in the same routine to minimise irritation.\u003c\/p\u003e","brand":"Drunk Elephant","offers":[{"title":"Default Title","offer_id":57066243916153,"sku":"51271PD","price":68.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1442\/8846\/files\/drunk-elephant-skin-care-drunk-elephant-c-firma-fresh-day-serum-28ml-1232374889.png?v=1776185051","url":"https:\/\/www.perfumedirect.com\/products\/drunk-elephant-c-firma-fresh-day-serum-28ml","provider":"Perfume Direct","version":"1.0","type":"link"}