About The Product:

Hugo Now by Hugo Boss is an aromatic aquatic fragrance for men.

The aromatic watery fragrance opens with a hint of cardamom, a spicy and fusing note combined with the biting energy of lemon zest, bringing light and freshness to the composition. This cutting-edge freshness carries through to the heart, softened by the aromatic notes of lavender and paired with the cooling sensation of mint and watery aquozone, a frozen accord providing a cold aquatic freshness. The elegant notes of haitian vetiver are at the base for an urban masculinity.

The face of the fragrance is singer and producer Liam Payne. A symbol of a generation empowered to act in the here and now, Liam embodies the Hugo spirit and encourages today’s young people to reach out and grab opportunities.

A fresh, masculine dose of confidence. Be the hero of your own life - because NOW is the only moment you own.

Fragrance Type:


Fragrance Notes:
- Top notes: Lemon Zest, Cardamom
- Middle notes: Watery Notes, Ice, Mint, Lavender
- Base note: Haitian Vetiver



Currently, we only ship within the UK due to the difficulties with overseas shipments of perfume & aftershave. 

Shipping Services & Estimated Times*

All orders over £50 will qualify for Free Shipping (Royal Mail Tracked 48). 

Royal Mail Tracked 24 with Signature - £3.99 (1-2 working days)

Royal Mail Tracked 48 with Signature - £2.99 (2-3 working days) 

DPD Premium Tracked Next Day UK Mainland - £6.99 (Use Monday - Thursday before 3pm)

DPD Premium Tracked Next Day Saturday UK Mainland - £10.99 (Use after 3pm Thursday)

DPD Premium Tracked Next Day UK Offshore** - £24.00 (postcodes: AB FK IV PH PA ZE BT KW KA HS JE IM) - Use Monday - Thursday before 3pm

Order before 3pm*** for same day dispatch Monday - Friday (Unfortunately cannot be guaranteed). Our warehouse is closed on weekends so all orders after 3pm on Friday will be shipped on the following Monday. Our warehouse is also closed on Bank Holidays.

If a delivery attempt is made by Royal Mail and nobody is home to sign for the item, the driver will leave a card for you to arrange another delivery or collection from your local Royal Mail office.

* Everything possible is done to achieve these delivery times, however, in busy periods there can sometimes be slight delays. 

** Please note, with all DPD Offshore orders (see postcodes included) there are substantial charges involved. We recommend using Royal Mail for all UK offshore orders.

*** We work extremely hard to make this happen, but at busy times this can sometimes not be possible. 

Free Shipping

All orders over £50 will qualify for Free Shipping (Royal Mail Tracked 48). 

Weekend Orders

If you place an order after 3pm on Friday afternoon, this will be processed and shipped on the following Monday morning. The warehouse will also be closed on Bank Holidays unless otherwise stated, so orders will be shipped out the next working day.

High Volume Orders

Due to Royal Mail shipping restrictions we can only ship 600ml of perfume/aftershave in one package, therefore orders that contain more than 600ml will be shipped in multiple packages or via DPD. 

Track Your Order

If you'd like to track the delivery of your order, you can do this from the Royal Mail or DPD website: 




For full details visit the Returns & Refunds page: www.perfumedirect.com/returns-refunds

Missing Parcel Claims

If your parcel goes missing with one of our logistics partners, please get in touch with our customer service team. You will be asked to complete a short form about your order and we will submit this to our logistics partners claims team. Unfortunately, claims can take up to 30 days to get a resolution. We can only apologise for the inconvenience caused on behalf of our logistics partners.

Hugo Boss Hugo Now Eau de Toilette Men's Aftershave Spray (75ml) has a rating of 4.4 stars based on 11 reviews.