How Do Labubu Blind Boxes Work? And Why Collectors Keep Coming Back for More

Labubu dolls are undeniably the latest collectible craze to take the world by storm. Rihanna recently showed hers off on a Louis Vuitton handbag, while David Beckham took to Instagram to showcase his Labubu charm gift from daughter Harper. The ‘ugly-cute’ little creatures are all over social media and the hype is huge.

But, aside from their cheeky grins and quirky design, a large part of what makes them so exciting is the way they’re sold – enter the Labubu blind box, now available right here at PerfumeDirect.com.

So, What Is a Labubu Blind Box?

A Labubu blind box is a mystery package containing one Labubu figure from a themed series. And it does exactly what it says on the tin! When you buy one, you don’t know which character you’ve got until you open it. 

Each blind box series is made up of a variety of figures with plush exteriors and expressive vinyl faces, ranging from standard designs to rare, and even secret, editions. The mystery element is an intrinsic part of the fun. Each release comes with its own highly sought-after secret Labubu figure, with every purchase giving a 1 in 72 chance of unboxing the surprise character. They’re harder to find, which makes them extra exciting to collect.

Why Are Labubu Blind Boxes So Popular?

The appeal of blind boxes is down to three things: surprise, scarcity, and community. Remember how huge Pokémon trading cards were in the 1990s? The joy of unboxing a new Labubu character taps into that same sense of excitement. Add in the fact that some editions are rare, and suddenly, collecting them becomes a bit like a treasure hunt. And, of course, this has been further amplified by social media - with creators filming Labubu blind box unboxings on TikTok, and collectors trading doubles to complete their sets.

Which Labubu Blind Box Series Are Most Popular?

Some of the standout Labubu collections include:

👀 Labubu THE MONSTERS Big into Energy Series - these cute and colourful plushies are brimming with vibrant, playful personality. Each one represents a feeling like love or happiness.

👀 Labubu THE MONSTERS Exciting Macaron Series - irresistible plush figures styled in dreamy macaron-coloured pastel outfits. A sweet dessert-inspired surprise in every box.

👀 Labubu THE MONSTERS Have a Seat Series - this collection features Labubu characters captured in adorable seated poses, each one with its own cheeky personality. From daydreamy expressions to silly grins, the Have a Seat series feels is intimate, expressive, and perfect for displaying on shelves or desks.

👀 Labubu THE MONSTERS Big into Energy Series Rock the Universe Large Plush - a larger-format doll with a soft huggable body and standout intergalactic design.

Seasonal Editions - limited-run Halloween or Christmas themes, often featuring harder-to-find styles.

Where to Buy Genuine Labubu Blind Boxes in the UK

To avoid disappointment and dangerous fakes, it’s always best to buy from trusted sellers. At Perfume Direct, we only sell 100% authentic Pop Mart Labubu blind boxes, competitively priced, and with fast UK delivery. You’ll never need to second-guess whether your figure is real, so you can focus on the fun part without worrying about fakes.

👉 Browse our full collection of genuine Labubu blind boxes here.