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From Paris with Love: Fragrance Picks for Every Emily in Paris Personality

Emily in Paris has captivated audiences with its blend of romance, fashion, and the allure of Parisian life....

Scent Maxxing: The Glow-Up Trend Teen Boys Are Obsessed With (And Why It Actually Works)

If you’ve spent more than five minutes on TikTok lately- or know a teenager who has- you’ve likely already...

What’s the best fragrance gift for Christmas?

Let’s be honest - we all want to be great gift-givers, but Christmas shopping has a habit of turning even...

The Black Friday Vault Explained

Calling all bargain hunters and fine fragrance aficionados, the biggest perfume deals of the year are nearly here! Perfume Direct’s...

Christmas 2025 Gift Guide: Seriously Gift-Worthy Scents

We’ve curated the must-have Christmas gifts for 2025 – from luxury statement scents and affordable playful picks to cool classics...

Black Friday 2025: Get Ready to Step Into The Vault

Black Friday is almost here, and at Perfume Direct, we’re doing things a little differently this year. Say...

Black Friday Perfume Deals You Won't Want to Miss: Top Picks for Every Scent Lover

Black Friday is the biggest date in the calendar for bargain-loving shoppers keen to bag themselves a great deal....

How to Spot Counterfeit Fragrances and Shop Smart for Discounts

Luxury scents make you feel effortlessly put-together and chic- but paying full price can drain your bank account fast....

Top 5 Bestselling Discount Perfumes You Need to Try

We showcase the bestsellers in our discount and value fragrance category, and offer reviews, price comparisons, plus a few...

5 Reasons Why Discount Fragrances Are Just as Good as Luxury Scents

Discover how discount and value fragrances deliver the same authenticity, lasting power, and iconic appeal as luxury scents but...

Spooky Scents: Best Perfumes for Halloween Parties and Trick-or-Treating

Halloween is in the air, and with it a moodier sense of mystery and intrigue as the evenings draw...

The Rise of Affordable Luxury Perfumes and What They Mean for Shoppers

Until recently, luxury perfumes were seen as little bottles of near-unattainable glamour- something you’d save for special occasions, because...

Seasonal Scents: Best Budget-Friendly Fragrances for Winter

Winter is the perfect time to indulge in richer, warmer, and more comforting scents. And with discount and value...

Affordable Fragrance Gift Sets for Every Budget

Few presents feel as thoughtful and indulgent as a well-chosen perfume. Designer scents can be pricey, but don’t let...

Autumn Fragrance Refresh: Time to Warm Up Your Scent Wardrobe

Autumn is a season of transformation. As the days grow shorter and the air takes on a crisp...

The Sweet Rise of Sabrina Carpenter Fragrances

Sabrina Carpenter is more than a pop sensation — she’s now making waves in the fragrance world. With...

How Do Labubu Blind Boxes Work? And Why Collectors Keep Coming Back for More

Labubu dolls are undeniably the latest collectible craze to take the world by storm. Rihanna recently showed hers off on...

The Best Discount Perfumes That Don't Compromise On Quality

A signature scent that feels luxurious, lasts all day, and earns compliments everywhere we go is the dream. Designer...

How to Find Affordable Fragrances for Every Occasion

A gorgeous signature scent has the power to boost confidence, turn heads, and make everyday moments feel a little...

Labubu Dolls: The Complete Guide …What They Are, Why They’re So Popular & How to Buy Genuine Labubus

If you’ve been scrolling through Instagram or TikTok recently, chances are you’ve come across a mischievous little elf-like creature with...

How Your Microbiome Changes the Way You Should Layer Your Fragrances

If you’ve ever noticed how the same perfume can smell completely different on two people, that’s likely their microbiomes...

Savvy Splurging: How Fragrance Lovers Are Shopping Smarter in 2025

Luxury perfume and aftershave is more popular than ever in the UK, fuelled by a mix of TikTok trends, a...

The Return of Wednesday Addams: How Netflix Sparked a Gothic Perfume Craze

With Season 2 of Wednesday landing on Netflix, our screens are once again filled with her sharp wit,...

The Rise of Labubu: Why Everyone's Obsessed & How to Spot a Fake

If you’ve been on TikTok, Instagram, or anywhere near the kawaii side of the internet lately, chances are...

Mini Perfumes Are This Summer’s Must-Have

The Beauty Hit of the Summer

At Perfume Direct HQ, we’ve seen travel-size...

Have You Checked Your Fragrance Shelf Life?

While spring is synonymous with cleaning - summer is the time to check beauty and fragrance bottles that might still...

Seven Fragrances That Smell Like Your Favourite Holiday Destinations

If you're looking for perfumes that capture the feeling of a holiday, try fresh and floral scents with tropical...

5 Tropical Fragrances We're Obsessed With This Summer

The heat is rising, the sun is shining, lush gardens are bursting into bloom, and the world is vibrant...

The 6 Most Googled Perfume Dilemmas - Answered by a Fragrance Expert

Ever wondered how to tell someone you don’t like their perfume? Or the best way to swap a scent gift...

The Rise of Body Mists: Why Everyone’s Obsessed Right Now

Body sprays are officially back and better than ever. Once a nostalgic favourite from our teenage years, they’re...

2025’s Top Summer Scents: Sweet, Floral & Solstice-Ready

Sweet, floral, and utterly nostalgic - 2025’s hottest summer scents are all about embracing warmth, whimsy, and a little indulgence....

A Scents of Pride: Fragrances as Bright and Bold as You Are

This month, celebrate Pride with a fragrance that speaks your truth. Whether you're out and proud, finding your voice, or...

The Scents Of Our Fathers: Masculine Fragrances That Have Defined A Generation

Masculine fragrances are an embodiment of traits like strength, refinement, and vigour. A brief waft of a familiar masculine...

Our Father’s Day Fragrance Edit: Seriously Gift-Worthy Scents

Father’s Day is an important way to show your appreciation to dads, stepdads or father figures. If you’re looking for...

5 Clever Tips to Make Your Fragrance Last Longer in the Heat

Have you ever spritzed your favourite perfume in the morning only to have the scent vanish by lunchtime? You’re not...

Seductive Scents That Can Make Your Honeymoon Unforgettable

wedYour honeymoon marks the first days of a life embarked upon together, a period of passion, unity, and optimism...

Sci-Fi Scents That Feel Otherworldly

As every connoisseur knows, science fiction is about more than interplanetary space travel. Beyond that, it is a chance...

Saddle Up, Spray On - The Cowboycore Fragrance Edit

Because your scent should be just as bold as your boots

Yee-haw! Cowboycore is having a major moment this season...

The Sunshine Scents We’re All Obsessed with Right Now

The ‘unexpected’ spring sunshine is inspiring new trends in fragrance, so we wanted to share the top fragrances the UK...