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Rose Renaissance: The Hottest Fragrance Trend of 2025

If you’ve been noticing a surge of floral fragrance everywhere lately, you’re not alone. Once synonymous with your grandma’s favourite...

The Ultimate Guide to Festival Fragrance

Festival season is finally here, and whether you’re heading to Coachella, Glastonbury, Lost Village, Parklife, or your favourite indie weekender,...

How and Why to Create a Fragrance Mood Board: According to our perfume expert, Aude Asklöv

Choosing the perfect fragrance can be challenging. With so many different scents and beautiful bottles out there to explore—and innovative...

How to pick a perfume for Mum: According to our perfume expert, Aude Asklöv

Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s...

National Fragrance Week 2025: Celebrating the Year of Self Expression

Gone are the days of sticking to just one signature scent—2025 is all about fragrance wardrobes, and Gen Z is...

# Trending on TikTok: Floral Perfume

Spring is in the air at long last, and with it comes a fresh wave of fragrance trends taking TikTok...

Aude Asklöv’s Expert Guide to Choosing the Perfect Fragrance Gift

Choosing the perfect perfume for someone else can feel like solving an intricate puzzle. Gifting a fragrance is one of...

Fragrance And Romance: The Science Behind Scent Attraction

Far more than just smelling nice, perfumes have the power to conjure emotional responses and draw people to us....

The Best Fragrances To Wear With A Broken Heart

Nothing breaks like a heart. It’s a bitter, painful experience that most of us will go through at least...

Bridget Jones is Back! And So is Her Fragrance Wardrobe

The return of Bridget Jones in Mad About the Boy has got us all swooning over her infectious charm, sharp...

Looking for Love? These are the Best Aphrodisiac Perfumes

Meet the perfumes that double up as aphrodisiacs for your most alluring scent yet!

Scent has the power to captivate,...

Struggling to find the perfect perfume gift?

Meet Aude Asklöv, our new Perfume Expert, here to make fragrance gifting effortless.

We understand that choosing...

The ‘Good Enough to Eat’ Trend: Foodie Fragrances We’re All Craving

Whether it's the aroma of freshly picked strawberries, a nostalgic almond-infused cologne or a tribute to the humble coffee...

Valentine's Day 2025: Early Bird Guide to the Most Romantic Fragrances

The most romantic day of the year is around the corner. Whether you’re celebrating Valentine’s Day with your partner...

How to Incorporate Fragrances Into Your Wellness Routine

With 2025 in full swing, many of us are renewing our focus on health and wellbeing. But did you...

Is Perfume Really Mood Boosting?

Our perfume PR consultant gave it a try and this is what she thinks...

As the new year unfolds, January...

Golden Globes Red Carpet Celebrities … And Their Fragrances

Our favourite magazines and newspapers are flooded with what the A-list celebrities wore on the red carpet of the...

Hello 2025! Trends To Look Out For In The Coming Year

A fresh new year is almost upon us, full of promise and expectation. 2025’s perfume trends are sure to...

7 Scents Inspired By The Cold And Crisp Winter Air

The chilly winter air has a purity and clarity to it that is at once invigorating and calming, nipping...

The It Girl Perfumes of 2025

What does it mean to be an “It Girl”? Well this past year, it...

What Your Favourite Perfume Says About Your Personality

Have you ever wondered what your favourite perfume indicates about who you are as...

Notes on Burberry Goddess: Why This Fragrance Has Gone So Viral

Unless you’ve been living under a rock, you’ve probably caught a whiff of all...

7 Great Fragrance Gifts for The 2024 Festive Season

The holiday season is just around the corner, meaning it’s about time to start...

Save BIG With Our Black Friday Fragrance Sale

This Black Friday, Perfume Direct’s fragrance sale offers...

Fragrance Care 101: Storing Your Perfume During Winter

For any lover of fine fragrances, storing perfume so it still smells just as good as the day...

Warm And Earthy Scents Inspired By Autumn's Changing Leaves

The air is crisp and cool, and the lush green foliage of summer has given way to a...

Cosy & Warm Scents For Gourmand Perfume Lovers

Gourmand perfumes have a way of captivating the senses, whisking wearers away to a world of comforting and delectable...

6 Spooky Scents You Need For Halloween

Like an ancient spirit bound to a crumbling castle, or a ghostly echo lingering...

Exotic Fruit Notes: Elevated Fruity Fragrances

Fruity fragrances are a popular fragrance type no matter what season we’re in. But when you add exotic fruit...

Spicing Things Up For Autumn: The Spicy Fragrances You NEED Right Now

As the warmth of summer fades, spicy 21 October 2024

How To Use Warm Scents To Impress Your Date

Choosing the right fragrance can set the tone for an entire evening, especially on...

Exploring the World of Niche Fragrances: Unique Finds for 2024

2024 has seen an increased focus on more personalised and individual fragrances, resulting in ever more creative and...

Grown-up Vanilla Scents For The Sophisticated Woman

Vanilla is a classic perfume note and one that features in a vast array of iconic perfumes. From bestsellers...

A Return Of The Classics : Why We Love Timeless Fragrances

In this blog we’re taking you back, reminding you of some of our favourite classic scents that will never...

Tried & Tested : Can You Spot The Difference Between Cheap & High-End Fragrances?

With such a large range of perfumes and fragrances on the market, there’s a big disparity between some of...

10 Perfumes With The Greatest Lasting Power

Finding a perfume that lasts all day long truly feels like winning the lottery. While there are...

The Scents that Remind Us of Home

Of all the senses, smell has the power to effect an emotional response in...

How To Capture The Essence Of The English Countryside With Fragrances

The mere mention of the English countryside calls to mind green rolling hills, shady woodlands, wildflower meadows,...

Sustainable Fragrance Practices: The Future Of Perfumery

Sustainability is reshaping industries worldwide, and the fragrance sector is no exception. As environmental...