At Perfume Direct, we know that perfume is an essential part of fashion, connecting the senses to the mood, the style, and the era...
04 February 2026At Perfume Direct, we know that perfume is an essential part of fashion, connecting the senses to the mood, the style, and the era of a particular moment in time. As we look to the Spring/Summer 2026 Fashion Week trends in London and Paris, we’re excited to share how these iconic runways are influencing the fragrance world. Whether you’re a diehard fashionista or simply someone who loves to smell chic, we've got all the insider details on how to embrace the scents of the season.
The Spring/Summer 2026 collections at both London and Paris Fashion Weeks brought a stunning mix of creativity, nostalgia, and innovation. One of the biggest takeaways from the SS26 runways was a return to effortless elegance, alongside a burst of bold, eclectic experimentation.
The 2026 forecast blends modern minimalism with nostalgic 50s and 60s references, featuring playful proportions and whimsical details. Key Fashion Week trends comprised oversized blazers, flowy silhouettes, exuberant prints, and an overall nod to vintage glamour, all given a fresh, contemporary spin.
As fashion embraces sustainability and eco-conscious materials, fragrances are similarly shifting toward clean, thoughtful formulations. This season, fragrance is about celebrating timeless elegance with spirited twists- and we’re seeing it evidenced in gourmand scents, unisex fragrances, and floriental blends.
The beauty of these scents is their ability to evoke both nostalgia and freshness, classic charm and modern knowing. They offer an exhilarating sensory experience that matches the dynamic styles we saw strut down the runways in both London and Paris.
London Fashion Week SS26 was all about luxe comfort and gender-fluid, tailored styles, perfectly mirroring the rise of unisex fragrances and gourmand notes. Designers leaned into structured, yet relaxed styles. Think elevated sportswear at Jacek Gleba, spectacular knitwear at Chopova Lowena, modern grunge at Burberry, oversized silhouettes at Simone Rocha, and flowing fabrics aplenty.
London’s collections had a particular emphasis on pairing elegance with comfort, which perfectly aligns with the growing interest in fragrance-as-therapy and mood-boosting scents that invoke feelings of joy, relaxation, and indulgence.
Numerous London runways, like Patrick McDowell and Yuhan Wang, noticeably focused on playful, feel-good colours and floral prints. Fragrances featuring delicate blossoms and sweet notes of vanilla, caramel, and almond are the perfect complement for these carefree motifs, bringing a sense of springtime’s light-hearted optimism. Just like the collections that balanced comfort with edge, these fragrances provide a sensory escape, offering notes that feel both indulgent and comforting.
The Spring/Summer 2026 Fashion Week trends in London and Paris have set the stage for the rise of fragrances that blend nostalgia with bold modern twists. From London, we saw a surge in maximalist silhouettes, elevated comfort dressing, and classic elegance given a punky edge.
Reflecting the city's youthful, gender-fluid aesthetic, these relaxed yet luxurious looks pair perfectly with either captivating unisex fragrances that refuse to be pigeonholed or indulgent gourmand scents with notes like tonka bean and caramel, offering a playful yet comforting vibe.
Meanwhile, Paris Fashion Week S/S26 showcased refined tailoring at Givenchym Sacai, and Celine, innovative use of proportion and silhouettes at Chanel and Thom Browne, and luxurious fabrics aplenty. This translates into florals and woody scents, blending delicate flowers like jasmine and orange blossom with rich, earthy bases such as amber, incense, and sandalwood. These fragrances evoke the polished, timeless elegance of Parisian style with a fresh and current twist.
Together, London and Paris have inspired a fragrance landscape for 2026 that celebrates both indulgence and sophistication, the past and the future, making this the year of blending classic inspirations with contemporary luxury.
The trends from London and Paris have set the stage for fragrances that embody both nostalgia and modernity. We’ve drawn inspiration from the genderless, boundary-breaking silhouettes, the bold yet sweet comfort dressing, and the deep, evocative florals that dominated the runways to select some of the standout scents at Perfume Direct that perfectly capture these evolving influences.
Anna Sui Sky:
Whimsical and nostalgic, Anna Sui Sky embodies London Fashion Week’s playful elegance with a dreamy blend of fruity, floral, and gourmand notes. Pink peppercorn and bergamot notes shimmer with vitality against a delicate heart of rose and lily of the valley, and a comforting popcorn and vanilla base. It has a fresh, carefree vibe that complements effortless style, a perfect match for those who love a light-hearted yet sophisticated scent.
Maison Margiela On a Date:
Maison Margiela’s Replica On A Date channels the romantic yet minimalist vibes of Paris SS26, communicating a confident sense of allure. Sweet blackcurrant and zesty bergamot are an exhilarating opening, with sensual rose and geranium petals offering a delicate femininity set against an earthy base of vetiver and musk. As chic and timeless as Parisian fashion, it’s the perfect scent for an intimate evening out, blending sophistication with playful charm.
Tom Ford Soleil Blanc:
Tom Ford Soleil Blanc captures the petal-strewn exuberance of the S/S 2026 Fashion Weeks trends with its vibrant tropical notes and warm amber base. The fragrance evokes a timeless sense of sun-drenched luxury, with soaring citruses, prized spices like cardamom and caraway, and exotic florals of tuberose and ylang-ylang. A sumptuous base of creamy coconut, sweet tonka bean, amber, and benzoin smoulders with warmth and complexity, perfect for those who seek understated elegance.
Penhaligon's Eau De Audacity:
Penhaligon’s Eau De Audacity impeccably mirrors the boldly confident, gender-neutral styles seen at London S/S26. Orange blossom and rose petals dance with captivating black pepper and saffron spices, and exotically resinous elemi and frankincense notes. A tactile base of leather and ambergris is at once inviting and subtly rugged, for a fragrance that embodies London's daring fashion focus. It’s a charismatic, assertive scent that easily complements strong, structured looks.
If you’re ready to bring the fragrance trends from the SS26 runways into your own life, you can find all these designer perfumes and many more at Perfume Direct.
Shop our carefully curated selection of designer and niche fragrances, and discover how scents inspired by the best of London and Paris Fashion Weeks' trends can enhance your everyday style.
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Niche Fragrances
