Labubu Dolls: The Complete Guide …What They Are, Why They’re So Popular & How to Buy Genuine Labubus

If you’ve been scrolling through Instagram or TikTok recently, chances are you’ve come across a mischievous little elf-like creature with pointy ears, wide eyes, and a cheeky toothy grin. Labubu dolls, the cute vinyl figures that have become the most talked-about toy of the year, have already gained a strong celebrity following with Olivia Attwood, Rihanna and Dua Lipa among their biggest fans. 

We love them so much too that you can now buy genuine Labubu UK online at PerfumeDirect.com.

 And as a perfume site that’s already known for selling genuine, luxury products, we’re now extending this reliability to Labubu dolls – along with fast UK dispatch and guaranteed authenticity.

 What is Labubu?

Born from the imagination of Hong Kong artist Kasing Lung, and originally released in 2019 by Chinese retailer Pop Mart, Labubu’s viral popularity has been exponentially driven by K-pop stars and social media. They’ve evolved into a luxury fashion accessory, a cultural statement, a must-have pop-culture collectible, and even a kind of social currency. A lot of their appeal lies in the quirky ‘ugly-cute’ design - straddling the line between irresistibly adorable, weird, and just plain creepy. 

Labubu Blind Box Explained

Each Labubu doll is featured in different collections, like THE MONSTERS Big into Energy Series, and come in ‘blind boxes’ – also known as Labubu blind boxes - so you don’t know which character you’re getting until you open it. This element of surprise, combined with rare ‘secret’ editions that are difficult to find, has helped fuel a thriving collector’s market. And celebrity exposure is adding to the hype. Rihanna, Dua Lipa, and even David Beckham, are all reportedly smitten. So, if Labubu are your thing, you’re in good company!

Spotting the Real Labubu: How to Avoid Counterfeits

With so much attention, prices can vary widely. Standard Labubu plush or Labubu vinyl figures are usually affordable, but limited edition Labubu dolls and rare variants can sell for much higher amounts on resale platforms. This has unfortunately also led to a rise in counterfeits, sometimes called ‘Lafufu’. For collectors and fans, buying a genuine Labubu is key - not only for quality, but also for safety. Luckily, there are some easy ways to tell the difference. Authentic Labubu dolls are produced with careful attention to detail, including high-quality stitching or smooth vinyl finishes, clear branding from Pop Mart, and consistent packaging design. A little-known fact: real Labubu figures always have nine teeth, while counterfeit versions often get this detail wrong. If you notice overly shiny colours, sloppy paintwork, or a price that seems too good to be true, it’s worth taking a second look.

Shop Genuine Labubu – Fast  & Free UK Dispatch, No Waiting

At Perfume Direct, we guarantee that every Labubu we sell is 100% genuine, with strong stock levels, so our customers don’t miss out, and free fast dispatch within the UK to avoid long international waits. Whether you’re a seasoned collector or new to the fun, we’ve got everything from the pastel perfect Exciting Macaron collection to the cute and cuddly Rock the Universe large plush doll.

If you’re already the proud owner of a Labubu doll, it’s worth taking a little extra care to keep it looking its best. Plush versions can be maintained with a soft brush or gentle spot-cleaning, while vinyl figures are best wiped down with a damp cloth. Whether you’re using your figure as a Labubu key ring, carrying it as a Labubu bag charm or decoration, or keeping it safely stored in its original packaging as a Labubu collectible, proper care will help preserve both its unique charm and long-term value. 

How long will the hype last?

The rise of Labubu is more than just another toy craze. It reflects a growing interest in collectible art figures, the influence of social media on fashion trends, and the universal love of something that is both tactile and delightfully odd. While the trend is hot right now, nobody knows how long the hype will last, so this is the perfect moment to discover the charm of Labubu for yourself.

Browse our full Labubu Pop Mart collection at Perfume Direct.