Get the latest news and stories about Perfume Direct products.
If you’ve spent more than five minutes on TikTok lately- or know a teenager who has- you’ve likely already...
28 November 2025
Luxury scents make you feel effortlessly put-together and chic- but paying full price can drain your bank account fast....
31 October 2025
We showcase the bestsellers in our discount and value fragrance category, and offer reviews, price comparisons, plus a few...
29 October 2025
Discover how discount and value fragrances deliver the same authenticity, lasting power, and iconic appeal as luxury scents but...
27 October 2025
A gorgeous signature scent has the power to boost confidence, turn heads, and make everyday moments feel a little...
22 September 2025
If you’ve ever noticed how the same perfume can smell completely different on two people, that’s likely their microbiomes...
08 September 2025
Luxury perfume and aftershave is more popular than ever in the UK, fuelled by a mix of TikTok trends, a...
01 September 2025
While spring is synonymous with cleaning - summer is the time to check beauty and fragrance bottles that might still...
01 August 2025
Ever wondered how to tell someone you don’t like their perfume? Or the best way to swap a scent gift...
08 July 2025
Choosing the perfect fragrance can be challenging. With so many different scents and beautiful bottles out there to explore—and innovative...
07 April 2025
Gone are the days of sticking to just one signature scent—2025 is all about fragrance wardrobes, and Gen Z is...
18 March 2025
Choosing the perfect perfume for someone else can feel like solving an intricate puzzle. Gifting a fragrance is one of...
10 March 2025
Meet the perfumes that double up as aphrodisiacs for your most alluring scent yet!
Scent has the power to captivate,...
17 February 2025
Meet Aude Asklöv, our new Perfume Expert, here to make fragrance gifting effortless.
We understand that choosing...
13 February 2025
With 2025 in full swing, many of us are renewing our focus on health and wellbeing. But did you...
30 January 2025
A fresh new year is almost upon us, full of promise and expectation. 2025’s perfume trends are sure to...
23 December 2024
Finding a perfume that lasts all day long truly feels like winning the lottery. While there are...
23 September 2024
Sustainability is reshaping industries worldwide, and the fragrance sector is no exception. As environmental...
05 August 2024
Fragrance notes are the building blocks of every perfume. They determine how a scent...
05 August 2024
An Introduction to the writer - I’m Shelby and I write content for Perfume Direct. With...
30 July 2024
If you have been shopping for a perfume recently, or are an avid browser of perfumes online, you may...
31 May 2024
Everyone seems to know about the aftershave vs perfume difference, but putting the exact...
13 March 2024
Proper storage is key to preserving the integrity and longevity of perfumes. Factors like...
25 January 2024
Embarking on the journey of finding your perfect perfume can be as thrilling as...
25 January 2024
The future is fluid and ever-changing. An “accurate” prediction made one day based on...
21 December 2023
Perfume staying power is a hot topic in beauty and fashion circles. Finding an all-weather perfume is not as...
14 September 2023
Perfumes are complex. Not a single perfume on the market uses only a single ingredient to produce...
04 May 2023
Perfume is a mixture of different scents, and these scents are created through a combination of fragrance...
06 April 2023
One of the most important qualities of a good perfume is its lasting power. Whenever someone uses a...
30 March 2023
Fragrances can be thought of in many ways – as exciting gifts and treats, as everyday essentials or even as...
04 January 2023
Perfume and aftershave are no longer the luxuries they began as have become essentials that we can’t live without. Whatever...
02 December 2022
Smelling good is as important as looking good and perfume and aftershave can be a big part of that. Once...
19 April 2021
Is there anything worse than spraying on a perfume or aftershave, only for its smell to disappear within hours? More...
12 March 2021
There are so many guides out there on style and fashion, but we often forget about our accessories, including fragrances....
18 December 2020
Shopping for a new perfume or aftershave is exciting, whether you’re treating yourself or buying a gift. With so...
26 October 2020
Finding a new fragrance can feel like a challenge, and there’s so much choice that it can be overwhelming! How...
25 August 2020
When it comes to shopping for perfume or aftershave, the choice can seem overwhelming. There are so many designer...
20 August 2020
We have now been on lockdown for a few weeks and it’s safe to say that there may be a...
15 April 2020
The art of mixing two or more fragrances together is not new, but not very common. Have you ever tried...
24 March 2020
