Calling all bargain hunters and fine fragrance aficionados, the biggest perfume deals of the year are nearly here! Perfume Direct’s Black Friday Vault is about...
13 November 2025Calling all bargain hunters and fine fragrance aficionados, the biggest perfume deals of the year are nearly here! Perfume Direct’s Black Friday Vault is about to open, packed with exclusive discounts, free gifts, and offers you just won’t find at any other time. Not just a typical sale, the Black Friday Vault is a limited-time, insiders-only event, unlocking 2025’s biggest fragrance savings.
Whether you’re shopping for yourself or ticking off your Christmas list, the Black Friday Vault holds all your favourite scents at unbeatable prices. Here’s everything you need to know to make the most of the most exciting fragrance shopping event of the season.
Think of the Black Friday Vault as a digital treasure chest, packed full of the year’s best perfume deals, free gifts, and surprise rewards. Once it opens, you’ll have access to unbeatable discounts across designer fragrances, gift sets, and new launches that rarely go on sale.
But there’s a twist, and it’s what makes the Vault so exciting: access is limited, and so is stock. The first 250 customers to shop get an exclusive gift when they spend £50 or more, and Vault orders order £50 also includes free express delivery. It’s our way of rewarding fragrance lovers who get in early and act fast.
Once the Vault opens, it only stays live for Black Friday and Cyber Monday; once it’s closed, that’s it- the deals disappear until next year.
Members of the Perfume Direct Rewards Club will also receive a VIP Vault Code. This is a key that grants early access to the Black Friday Vault 24 hours before everyone else. If you’re serious about bagging the best fragrance bargains, now’s the time to sign up for free!
The Black Friday Vault opens on Black Friday and is built to make your shopping experience as fun as it is rewarding.
Here’s how it works:
Unlock the Vault: Once the Black Friday Vault is live, head straight to the Black Friday Vault Collection to start exploring.
Shop Your Favourites: Add discounted fragrances with up to 80% off their RRP, as well as Black Friday gift sets, and seasonal exclusives to your basket.
Free Gifts: The first 250 orders from the Black Friday Vault worth over £50 will receive one of these exclusive gifts, and once they’re gone, they’re gone!
Enjoy Extra Rewards: Loyalty members earn double points on every Vault order, stacking up even more savings for your next purchase.
Checkout Fast: Free express delivery means your order will be with you before you know it. Whether you’re buying Christmas presents for gifting or a well-deserved treat for yourself, you’ll have your steals from the Vault in record time!
The entire experience is designed to feel exclusive, and that’s because it is. The Black Friday Vault only opens once a year, and with thousands of customers ready to shop the moment it drops, the best bargains and gifts are sure to go fast.
If you want to make the most of the Vault, timing and planning are everything. Here’s how to shop smart:
Join the Rewards Club Early: Rewards club members receive early VIP access 24 hours before the Vault officially opens, plus double points on every order. That’s the first pick of the best offers and extra rewards for the next time you shop- it’s a no-brainer.
Make a Wishlist Now: Download the Perfume Direct App to favourite your must-haves in advance. That way, you can add them to your basket in record time when the Vault opens and avoid any risk of missing out.
Get In Quick: The Vault opens at 12am on the 28th November. So move quickly to be in with the best chance of qualifying for your free gift!
Think Gifting: With Christmas only weeks away, the Black Friday Vault is your chance to grab designer scents and fragrance gift sets for a fraction of their usual price.
From high-end classics to designer gift sets, 2025’s Black Friday Vault collection doesn’t disappoint. Here’s a peek at a few of the star fragrances waiting behind this year’s Vault’s doors.
Every year, our team handpicks a curated Black Friday perfume collection featuring bestsellers and seasonal favourites at exceptionally good prices. Here’s a sneak peek at some of the designer fragrances you’ll find in this year’s Vault:
Marc Jacobs Daisy Dream Eau de Toilette: Delicate, airy, and effortlessly pretty, Daisy Dream is the ultimate feel-good fragrance. With notes of juicy blackberries and pears entwining with jasmine flowers and cascading blue wisteria, it’s light, feminine, and full of carefree daydreamer vibes.
If you’re looking for a timeless everyday scent that feels both youthful and elegant, this one’s a must-have- even more so with 40% off!
Dolce & Gabbana Light Blue Eau de Toilette: Few fragrances capture sunshine in a bottle quite like Light Blue. Zesty Sicilian lemons and crisp apples surge forth with a lush Mediterranean brightness, before delicate white florals tumble down, and warming notes of amber and musk develop their soft glow upon the skin.
Bright, clean, and effortlessly wearable; it’s the kind of scent that feels like summer, no matter the season.
Tom Ford Noir de Noir Unisex Eau de Parfum: Dark, sensual, and unapologetically luxurious, Noir de Noir is the fragrance equivalent of a burgundy velvet evening gown. Rich notes of earthy black truffle and decadent black rose petals are carried along on a bed of tantalising vanilla and sumptuous oud, while patchouli and oakmoss notes smoulder beneath.
It’s deep and decadent, made for those who love statement scents that linger long after you’ve left the room. A high-end masterpiece with a cult following, Noir de Noir rarely sees discounts, which makes its Black Friday Vault appearance something truly special.
Armani Diamonds Men's Eau de Toilette: Confident, sleek, and effortlessly cool, Diamonds is one of those fragrances that feels perfectly suited for any occasion. Notes of zesty bergamot and invigorating Sichuan pepper provide a bright luminosity, tempered by the sweet spice of benzoin Sumatra, and grounded by aromatic cedar and smoky guaiac wood.
It’s both sharp and smooth, clean and earthy, balancing breezy freshness with subtle depth. A modern classic that feels luxurious without being over the top, ideal for guys who want something understated, versatile, and refined.
With savings across brands like Gucci, Byredo, Acqua di Parma, and Prada, the Black Friday Vault is your one-stop destination for high-end scents at low-end prices.
The Black Friday Vault only opens once a year, and once it’s closed, the opportunity to shop its incredible deals is gone. With free express delivery, exclusive gifts for the first 250 customers, and VIP early access for Rewards Club members, there’s never been a better time to buy your favourite scents.
Don’t miss your chance to grab this year’s most sought-after fragrance deals before they disappear. Join our Rewards Club now for early access, and shop the Perfume Direct Black Friday Vault when it opens to bag yourself the best fragrance bargains of the year.
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