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The Rise of Labubu: Why Everyone's Obsessed & How to Spot a Fake

If you’ve been on TikTok, Instagram, or anywhere near the kawaii side of the internet lately, chances are...

Mini Perfumes Are This Summer’s Must-Have

The Beauty Hit of the Summer

At Perfume Direct HQ, we’ve seen travel-size...

Have You Checked Your Fragrance Shelf Life?

While spring is synonymous with cleaning - summer is the time to check beauty and fragrance bottles that might still...

Seven Fragrances That Smell Like Your Favourite Holiday Destinations

If you're looking for perfumes that capture the feeling of a holiday, try fresh and floral scents with tropical...

5 Tropical Fragrances We're Obsessed With This Summer

The heat is rising, the sun is shining, lush gardens are bursting into bloom, and the world is vibrant...

The 6 Most Googled Perfume Dilemmas - Answered by a Fragrance Expert

Ever wondered how to tell someone you don’t like their perfume? Or the best way to swap a scent gift...

The Rise of Body Mists: Why Everyone’s Obsessed Right Now

Body sprays are officially back and better than ever. Once a nostalgic favourite from our teenage years, they’re...

2025’s Top Summer Scents: Sweet, Floral & Solstice-Ready

Sweet, floral, and utterly nostalgic - 2025’s hottest summer scents are all about embracing warmth, whimsy, and a little indulgence....

A Scents of Pride: Fragrances as Bright and Bold as You Are

This month, celebrate Pride with a fragrance that speaks your truth. Whether you're out and proud, finding your voice, or...

The Scents Of Our Fathers: Masculine Fragrances That Have Defined A Generation

Masculine fragrances are an embodiment of traits like strength, refinement, and vigour. A brief waft of a familiar masculine...

Our Father’s Day Fragrance Edit: Seriously Gift-Worthy Scents

Father’s Day is an important way to show your appreciation to dads, stepdads or father figures. If you’re looking for...

5 Clever Tips to Make Your Fragrance Last Longer in the Heat

Have you ever spritzed your favourite perfume in the morning only to have the scent vanish by lunchtime? You’re not...

Seductive Scents That Can Make Your Honeymoon Unforgettable

wedYour honeymoon marks the first days of a life embarked upon together, a period of passion, unity, and optimism...

Sci-Fi Scents That Feel Otherworldly

As every connoisseur knows, science fiction is about more than interplanetary space travel. Beyond that, it is a chance...

Saddle Up, Spray On - The Cowboycore Fragrance Edit

Because your scent should be just as bold as your boots

Yee-haw! Cowboycore is having a major moment this season...

The Sunshine Scents We’re All Obsessed with Right Now

The ‘unexpected’ spring sunshine is inspiring new trends in fragrance, so we wanted to share the top fragrances the UK...

Rose Renaissance: The Hottest Fragrance Trend of 2025

If you’ve been noticing a surge of floral fragrance everywhere lately, you’re not alone. Once synonymous with your grandma’s favourite...

The Ultimate Guide to Festival Fragrance

Festival season is finally here, and whether you’re heading to Coachella, Glastonbury, Lost Village, Parklife, or your favourite indie weekender,...

How and Why to Create a Fragrance Mood Board: According to our perfume expert, Aude Asklöv

Choosing the perfect fragrance can be challenging. With so many different scents and beautiful bottles out there to explore—and innovative...

How to pick a perfume for Mum: According to our perfume expert, Aude Asklöv

Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s...

National Fragrance Week 2025: Celebrating the Year of Self Expression

Gone are the days of sticking to just one signature scent—2025 is all about fragrance wardrobes, and Gen Z is...

# Trending on TikTok: Floral Perfume

Spring is in the air at long last, and with it comes a fresh wave of fragrance trends taking TikTok...

Aude Asklöv’s Expert Guide to Choosing the Perfect Fragrance Gift

Choosing the perfect perfume for someone else can feel like solving an intricate puzzle. Gifting a fragrance is one of...

Fragrance And Romance: The Science Behind Scent Attraction

Far more than just smelling nice, perfumes have the power to conjure emotional responses and draw people to us....

The Best Fragrances To Wear With A Broken Heart

Nothing breaks like a heart. It’s a bitter, painful experience that most of us will go through at least...

Bridget Jones is Back! And So is Her Fragrance Wardrobe

The return of Bridget Jones in Mad About the Boy has got us all swooning over her infectious charm, sharp...

Looking for Love? These are the Best Aphrodisiac Perfumes

Meet the perfumes that double up as aphrodisiacs for your most alluring scent yet!

Scent has the power to captivate,...

Struggling to find the perfect perfume gift?

Meet Aude Asklöv, our new Perfume Expert, here to make fragrance gifting effortless.

We understand that choosing...

The ‘Good Enough to Eat’ Trend: Foodie Fragrances We’re All Craving

Whether it's the aroma of freshly picked strawberries, a nostalgic almond-infused cologne or a tribute to the humble coffee...

Valentine's Day 2025: Early Bird Guide to the Most Romantic Fragrances

The most romantic day of the year is around the corner. Whether you’re celebrating Valentine’s Day with your partner...

How to Incorporate Fragrances Into Your Wellness Routine

With 2025 in full swing, many of us are renewing our focus on health and wellbeing. But did you...

Is Perfume Really Mood Boosting?

Our perfume PR consultant gave it a try and this is what she thinks...

As the new year unfolds, January...

Golden Globes Red Carpet Celebrities … And Their Fragrances

Our favourite magazines and newspapers are flooded with what the A-list celebrities wore on the red carpet of the...

Hello 2025! Trends To Look Out For In The Coming Year

A fresh new year is almost upon us, full of promise and expectation. 2025’s perfume trends are sure to...

7 Scents Inspired By The Cold And Crisp Winter Air

The chilly winter air has a purity and clarity to it that is at once invigorating and calming, nipping...

The It Girl Perfumes of 2025

What does it mean to be an “It Girl”? Well this past year, it...

What Your Favourite Perfume Says About Your Personality

Have you ever wondered what your favourite perfume indicates about who you are as...

Notes on Burberry Goddess: Why This Fragrance Has Gone So Viral

Unless you’ve been living under a rock, you’ve probably caught a whiff of all...

7 Great Fragrance Gifts for The 2024 Festive Season

The holiday season is just around the corner, meaning it’s about time to start...