Abercrombie & Fitch was founded in New York by David Abercrombie in 1892. Known then only as Abercrombie Co. David started out as an upscale sporting goods store in downtown Manhattan. Ezra Fitch was a wealthy businessman and became a regular customer before joining the company in 1900. The brand changed its name to Abercrombie & Fitch in 1904.
Fragrance is a more recent addition to the brand, the first being launched in the 1990’s, and known for its cool and sophisticated scents, just like the famous brand’s clothing range.