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Cookie Policy

What are Cookies?

Cookies are small, often encrypted, text files that are stored on your computer when you visit certain web pages. At perfumedirect.com we use cookies to keep track of what items you have in your basket, and to remember you when you return to our site. Cookies can’t harm your computer.

Our use of Cookies:

  • To improve the performance of our website by understanding which part work well and which don’t.
  • To improve the safety, security and integrity of our website.
  • To improve your experience on our website, e.g. we use cookies to remember the products you’ve put in your basket and to personalise your experience.
  • To understand who has seen which pages and advertisements on the Website.
  • To determine how frequently particular such pages and advertisements are visited.

We will get your consent before enabling cookies on your browser. However, to order products from our website, you need to have cookies enabled on your web browser. If you don't wish to enable cookies, you'll still be able to browse our website, but you won’t be able to place orders or access some features of our website.

What Cookies we use and why?

We use the following cookies:

Strictly necessary Cookies: These are Cookies that are required for the operation of our website. They are necessary for the safety, security and integrity of the site. For example, they help support the structure of the pages that are displayed to you, help to improve navigation and allow you to return to pages you have previously visited. This type of Cookie only lasts for the duration of the time you are visiting the website. When you leave the website, they are deleted automatically.

Performance Cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The data is aggregated and anonymised, which means we cannot identify you as an individual. Performance cookies are also known as analytical Cookies.

Functionality Cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). These Cookies will remain on your device until you choose to clear it. If you choose to do this, you will need to enter your details each time you visit the site.

Targeting Cookies: These Cookies will collect information about your browsing habits and allow us to show you adverts while you are browsing our site and other sites on the internet. They are set by us or by carefully selected third parties. They help us to understand the performance of our marketing activities and improve the relevance of the adverts that you see.

How to Manage Cookies?

Most internet browsers are automatically set up to accept cookies, but you can set your browser to block or restrict cookies. You can also clear the cookies from your browser at any point of time.

Please note, if you use your browser setting to block Cookies you may not be able to access some features of our website.

We use google analytics application for tracking traffic patterns on our website. You can opt-out of google analytics or view the google analytics privacy statement by clicking here.

Changes to this policy:

We keep our cookie policy under regular review. You are advised to check our website www.perfumedirect.com regularly for any amendments.

Contact Us:

If you have any question about this policy, you can email, phone or write to:

Data Protection Officer, Perfume Direct, Sandringham House, 2 Little 66, Roach Bank Road, Bury, BL9 8RN

Telephone: (+44) 330 900 2200

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