How to pick a perfume for Mum: According to our perfume expert, Aude Asklöv
Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s...
31 March 2025Get the latest news and stories about Perfume Direct products.
Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s...
31 March 2025Spring is in the air at long last, and with it comes a fresh wave of fragrance trends taking TikTok...
13 March 2025Our favourite magazines and newspapers are flooded with what the A-list celebrities wore on the red carpet of the...
10 January 2025The chilly winter air has a purity and clarity to it that is at once invigorating and calming, nipping...
19 December 2024What does it mean to be an “It Girl”? Well this past year, it...
14 December 2024Have you ever wondered what your favourite perfume indicates about who you are as...
10 December 2024Unless you’ve been living under a rock, you’ve probably caught a whiff of all...
24 November 20242024 has seen an increased focus on more personalised and individual fragrances, resulting in ever more creative and...
09 October 2024Vanilla is a classic perfume note and one that features in a vast array of iconic perfumes. From bestsellers...
03 October 2024In this blog we’re taking you back, reminding you of some of our favourite classic scents that will never...
03 October 2024With such a large range of perfumes and fragrances on the market, there’s a big disparity between some of...
25 September 2024Want to smell as sweet as candy? We’ve got you covered. With these sweeter than sweet fragrances, you’ll find...
27 March 2024Having a signature perfume can be a powerful and empowering experience for women. As...
13 February 2024Some people know what they want from the beginning. Others need a little bit of guidance before they can make...
13 February 2024With the start of a brand new year, many people are thinking about making a fresh start...
25 January 2024One of the most important pieces of advice you will ever get...
31 October 2023Missguided is a popular brand known for its bold and daring clothing and fashion accessories. However, it has...
30 October 2023The perfume market is booming with an array of incredible scents for both men and women. From...
27 October 2023Sophistication is in the eye of the beholder. Or is it? Elegant and luxury fragrances are often described as...
14 September 2023Citrus perfumes are adored by fragrance enthusiasts for their invigorating and vibrant qualities. These scents have a way of uplifting...
17 July 2023
When it comes to curating the perfect perfume wardrobe, having a collection of scents that cater to...
06 June 2023A luxury fragrance is more than just a...
25 April 2023International Women’s Day is fast approaching.
It is a day where we celebrate women and the progress we have made...
02 March 2023When you hear the name Jimmy Choo, you may instantly think of their luxurious shoes or gorgeous handbags. But...
29 June 2022The Issey Miyake A Drop range is inspired by water and nature. A musky floral scent for women, it has notes...
11 May 2022
Founded just over a century ago, in 1921, by Italian handbag designer, Guccio Gucci, the Gucci brand has...
25 March 2022International Women’s Day, celebrated on March 8th each year, is a global celebration which shines a light on the...
08 March 2022There’s only so much cold and wet a person can take before the winter blues set in, but with...
22 February 2022Abercrombie & Fitch, one of the world’s most successful brands in the realm of fashion, launched their first fragrance...
12 January 2022Fashion brand Jimmy Choo may only have a decade of perfume making to their name, but with an astonishing 36...
06 October 2021Founded in the US in 1997, Juicy Couture released their first fragrance in 2006, and have been tempting our senses...
29 September 2021We’ve all had the moment – you’ve just run your favourite perfume down to its last drops and when...
21 September 2021Regardless of the name on the bottle, most perfumes are created by a whole team of fragrance and skin care...
23 August 2021
Feeling like indulging in something sweet? No, it’s not dessert; it’s perfume! Sweet scents have been around for ever. Even...
It’s that time again. After the lockdowns and the isolations of 2020, Summer '21 is set to be booming all...
10 June 2021
We all love that feeling of freshness when we first set out on our day and keeping that...
It’s National Fragrance week and to celebrate, we have some fabulous discounts for you on fragrances for both men and...
28 May 2021Got a big event on the horizon? Or maybe more often than that? Getting ready for a special occasion can...
07 May 2021Lockdown is gradually easing and as restrictions are beginning to lift, it’s time for many of us to start...
19 April 2021